Ode to Joy - Beethoven

I haven't seen the film "The Bucket List" yet but I have always liked the idea of having a list of things you want to do (probably something do do with being a former Project Manager!). In my case I made a list of things I wanted to do before I turn 40. One of the things which has been on that list for quite some time has been to open a yarn store of my own. Well nothing unusual about that and I'm sure that it is a dream of many knitters all over the world. This post is going to be all about making one of my dreams come true and what happened last Saturday. This photo will give you a good starting point... a gift bag... with a logo... with the name JOY... and the words JOY OF YARN.... followed by SOCK WOOL BOUTIQUE... followed by my address! You guessed it... last Saturday I opened my very own yarn store!
What with Ian still 18 months away from completing his nursing degree and the size of our mortgage there is no way that I could give up my job with PSIS and launch forth into the brutal world of yarn retail full time... so one has to do things with baby steps. I've converted a utility room off our garage into my very own yarn store. Keeping things small and manageable (and having crossed over to the dark side of sock knitting) I decided that I needed to be a bit of a niche store hence the idea to become a sock wool boutique. I'm trying to exclusively stock sock yarns and become an enabler to all those people like me who are on the constant search for beautiful sock yarns. So here you have a photo of yours truly with my hands in my pockets trying not to fondle the yarn around me too much (No comments about fondling other things please!) as I look quite pleased with myself.
So welcome to J.O.Y (Joy of Yarn) Greytown's Sock Wool Boutique and my biggest yarn extravagance to date. And to think that I was doing so well with my yarn diet earlier this year... As I said to Ian... the store will either be a success or if not I won't need to purchase any yarn for the next twenty years!
From start to finish it's taken three months from the day I decided to go for it and our opening last Saturday. Anyone who has started a business from scratch will know that it can be one of the most stressful and rewarding things you can do. It's also amazing just how many obstacles there can be let alone how many things can go wrong. Take for example last Tuesday night when the hard drive on the new laptop decided to die... with all my shop data in it! Then on Saturday morning I got up at 6.30 to get ready and Jazz decided to run under my feet while I was on the stairs... I fell down the flight of stairs. At least I had the presence of mind to fall backwards and bounced down on my hip and butt. It's amazing how quickly a bruise can develop, but not what I was thinking I would have to deal with on opening day.
When it came to setting up the business I already knew what I was going to name it... because I had named it in my mind about ten years ago. JOY... for Joy of Yarn. It links to the fact that knitting is an emotional activity for me and something that I love... it also helps that JOY is my Mother's name and it was she and Dad who taught me to knit 34 years ago. To keep Dad in the picture we opened on his birthday. Calling the store DOUG just wouldn't have worked as well! Mum finds it difficult to take time off work at the best of times so when I sent Mum and Dad an invite to the opening it was just more of a courtesy thing than anything else. I wanted them there but when you live six hours drive away you know these things can't always happen. However my Mother has always been a force to be reckoned with and she secretly got the weekend off work and she and Dad made the trip down totally unbeknown to me, Ian was in on it though. Mum said the look on my face was priceless when I saw her walk into the shop just after opening and since I had named it after her there was no way she was going to miss the opening.
Despite completely blowing my start up budget I still wanted to make the opening special. A yarn store opening is a rare thing so it needs to be celebrated. So with my thinking cap on I thought about what I would like to see... of course food came to mind and what better to tempt people than a decadent chocolate cake with the business logo emblazoned on top. It looked almost too good to eat! Who am I trying to kid no chocolate cake is ever too good to it... they're made for eating.
Then I thought it can become thirsty work preparing for a yarn purchase so as the businesss colours are pink and green I went with pink bubbles... Lindauer strawberry fraise and the non-alcohlic offering of pink lemonade. For those who thought pink bubbles a bit girlie we had Mac's Sassy Red bitter. No points for guessing that the cake disappeared faster than the liquid refreshments but then I guess it was still only the morning.
Due to there being some minor set backs in the lead up to the opening which meant that the opening date was hard to confirm I went quite low key with promoting the event. I didn't advertise in the paper or on the radio but I did pop along to the Lower Hutt Stitch and Bitch the week before and handed out some invites. I also sent out a small number of invites to some friends from work and around Greytown. Just about everyone I invited came on the day and it was wonderful to see everyone. Unfortunately I was so busy with the shop I wasn't able to stop and chat with everyone on a more casual basis. What was remarkable was that my first customers were a group of six Australian women on holiday from Gympie who saw the signs as they were driving past, did a u-turn and rocked on in. They had no idea it was our opening day and were embarrassed that they were gate crashing. Not to worry those Aussie genes kicked in when they were offered bubbly and they left some lovely comments in the visitors book. Here is my featured yarn of the month... Regia's 4 ply Design Line with colours selected by Kaffe Fassett.
One special friend wasn't able to make it as she was recovering from a particularly nasty bout of the 'flu but she sent her husband along with this beautiful bunch of dafodils and a lovely card wishing me well as saying that she planned on knitting both her grown sons socks for Christmas! Lizzie you need to get well first and I always recommend that people knit socks for themselves first and enjoy first hand the fruits of their labour before they start giving things away.
Something I've also managed to incorporate into the business is a way to give back to the local community. My train knitting is now exclusively for baby socks which I'm selling in the shop. I'm donating $2 from the purchase price of each pair to the Greytown Toy Library. It's a great local cause and they always struggle for funding. My goal is to raise $300 for them over the next twelve months and present them with a cheque at JOY's first birthday celebration. Bad photo I know but you get the idea of what they look like. What you probably can't see are the little sheep pegs I've used to secure them to the line.
These sorts of things don't happen without a lot of help from a lot of people so it's time that I said a lot of thank you's. Two friends have really been an amazing support to me from the moment I said I was going to do this. Susan and Sally, both expert knitters by the way. Susan came over and stayed Friday night to help with all the exciting last minute things like putting stickers on bags, calming me down and taste testing the pink champagne. Sorry I woke you up when I fell down the stairs! And Sally, well the sneaky thing had been busy knitting up a storm and presented me with these cute little sweaters spelling out the name JOY in the business colours and even the same font... now that's dedication and she only had the logo I put on her invite to work from. She also brought a carload of ravellers over from Wellington to enjoy the day and celebrate with me. thank you to all the Ravellers who came out in force Knittemptress, Notjustknitting, grrlshapedthing, littleyellowbee, Whskr, Purl1petal2 and Stokesvegas... and anyone else I may have missed. I may have to set up a Friends of JOY group on Ravelry! Thanks to Simon for all your help with the logo, signage and printing copy... the next step is to get the website completed! Lamb Peters Print for the great job on the printing and Rick at the Sign Factory for the great signage. Thanks also to my suppliers for their faith in me (for those of you who I haven't paid yet... the cheque's in the mail! They include Morag of Vintage Purls , Anna of The Little Wool Company , Lynn at Impact Marketing, Nicola of Ashford , Pam of Supreme Possum Merino and Daphne at The Knittery
I also have to thank my parents for teaching both their boys to knit and to be proud of it... and despite being all grown up now it's great to have them still support me in everything I do.
The final and most special of all the thanks has to go to Ian who has given me the freedom to follow a dream (and to worry about paying for it later) and is always totally supportive, even through my mood swings, and willing to do anything to help me. I really could not have got JOY off the ground without him.
So everyone... J.O.Y is now open from 10am - 3pm Saturdays, Sundays and public holiday Mondays and evenings by appointment. We'd love to see you instore!
I'll let you know when the website is up and running at the moment it's only a holding page but you can still check it out at www.joyofyarn.co.nz











